An example of an E-commerce success and its causes

There are many success examples of e-commerce website that have been created such as http://www.ebay.com/, http://www.amazon.com/, http://www.lelong.com/ , http://www.dell.com/ and so on.

The example of success of E-Commence business i want to highlight here is E-Bay. Ebay is a business that used of E-Commerce to commence its business. It had successful it business by enrolled it in this field with good strategic planning. Hence, it leads to this business to a long term growth.

1. Effectiveness

The key success of Ebay is cause by the Effective which is concerned with “doing the right thing” between Persistent Marketing and Public relationship of the owner. By implement the strategic marketing policies in promoting their products and the cheap price quoted, it attracted a lot of customer to view and purchase their product all the times and indirectly continuous increase their profit.

2. Great customers’ service

Another cause of their success is Ebay give great customers’ services. Ebay maintain continuous concern on their customer and understand customers’ needs. Maintenance and warranty provided for the customer that purchases their goods and found out damages.


3. Useful tools

Ebay provided easy and convenience tools for the users to select their items purchases, simply clicking on the product, the design of the webpage will bring customer to other sites of the products. Users’ friendly webpage allows customers to view on details and explanation on the products before making purchases.

4. Payment process

Not only that’s, another key success of Ebay is based on the safety banking payment process. Ebay business provide safe environment for the users and customer that browsing their webpage and when they making purchase through the internet, this sites making it private and disallow hacking on customer password by other intentional hackers.


In conclusion, E-Commerce services provided by Ebay keeping on success because their reputation and marketing policies in dealing with customer.